Commercial Office Brokers:
Win new mandates by confidently presenting a holistic solution which includes coworking...
...Learn how to win meetings by differentiating yourself as a local leader in the new ways of working
...Build a presentation that will blow them away...
...Close transactions fast, get paid and cultivate a long-term strategic relationship with your clients.
By the end of this program,
you will...
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Get new clients faster by serving as a forward-thinking expert in a crowded market.
Deeply understanding flex options for your clients and being able to serve as their guide will help you to build a local reputation and reap the rewards of that effort.
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Be positioned to serve your clients in a way that few others in your market are able.
You'll be able to run scenarios for your clients to illustrate the workplace options for their teams.
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Understand how you get paid to put your clients into coworking/flex office.
You'll get case studies and a calculator to demonstrate how putting your clients into flex space will help you meet your income goals. -
Know how to find and evaluate potential coworking space solutions for your clients.
You'll have a clear understanding of your local boutique brands, as well. as national players that might be a fit for your clients.
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Be able to coach your client through the process of evaluating traditional and flex office options.
You'll be well-versed in the various types of options each provider offers, how to compare the benefits of the offers as well as the cost to help your client make the right choice.
Enroll in:
Flex Office Academy
For Brokers
Starts on May 3rd 2022
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What’s Inside This Course:
The core content in each module is delivered through recorded videos, slides, templates, and case studies. Watch at your convenience! We will host four LIVE calls to review the content, answer questions, share YOUR case studies, network. and learn from each other.
Module 1
The Increasing Demand for Workplace Flexibility and How being "Coworking Confident" Will Accelerate Your Career
COVID-19 has rapidly accelerated the demand for creative real estate strategies. Small businesses and enterprise customers alike are completely revisiting their real estate strategies. Equip yourself to win new clients by serving as the local expert of choice as they navigate their options.
Module Highlights:
First things first: We’ll give you an overview of the coworking/flex market and get right into how you can attract new clients faster and get paid well when you place your clients into flex/coworking. You’ll learn:
- The growth of flex/coworking over the last ten years.
- What factors have accelerated the growth.
- Why your clients want to use flex and want you engaged in the process.
You'll also have case studies on:
- The clients’ perspective on incorporating coworking/flex into their real estate strategy.
- Your Role in your client’s process and how to get paid in line with a traditional lease.
Module 2
A Deep Dive Into the Products & Players in Coworking/Flex
The coworking model is fairly straightforward, but there is a typical mix of “product offerings” with some lingo that you’ll want to understand in order to make recommendations to your clients. Let’s break it down.
Module Highlights:
Here we dive into the types of coworking/flex offerings and then within coworking, the typical membership options. We’re also going to get you up to speed on the national players and how to evaluate your local options. By the end of this module you’ll understand:
- The types of flex options that might be a fit for your client: Short-term “flex” space, spec suites and serviced coworking spaces.
- The benefits and tradeoffs of each option so that you can match a client’s desires to the best solution.
- The international, national and local players - their geographic footprint, their culture, and how they work with brokers.
Module 3
How to place clients into coworking spaces and get paid.
You want to help your clients find the best solution and you need to get paid for your work. We'll walk you through how to integrate coworking/flex into your consultative selling process and show you how to get paid (and how much!).
Module Highlights:
Let's get into the details of how to match your client's needs with flex/coworking options and get paid (fast). We'll cover:
- How to assess your client's needs and recognize opportunities to accommodate a distributed workforce.
- How to convert a traditional office mandate to a coworking mandate, how to calculate space utilization and occupancy cost.
- How to manage the coworking transaction process; working with the operator, understanding the license agreement and industry-standard commission structures.
- Understand how you get paid, contrasting traditional office leasing fees to coworking compensation models.
- How to sell including: How to win on a cold calls, how to create killer presentations, how to create a tour package that tells the whole story, and more.
When you enroll
you’ll get:
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A certificate in Flex/Coworking for Brokers for completing three modules with video, slides, reference guides and calculators
Three modules that will help you understand how to use your coworking expertise to win new clients, how coworking/flex offerings work, when they're a fit for your client, and how you get paid for bringing operators deals.
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Access to an important source of revenue that others may struggle to tap into
When you've completed this course, you will be able to confidently coach your clients on coworking/flex options and work with operators to complete transactions. This is powerful as the demand for flexible workspace continues to grow. You will easily stand out from brokers in your market that disregard the opportunity or don't put the work in to deeply understand it. -
4 live calls to review content, network, share case studies, and get your questions answered.
Got questions about your specific goals and situation? We will provide live support, networking, and more on the four weekly live calls (via Zoom).
We Guarantee You'll Earn the Cost of This Course
Take this course, and if you aren't confident that the knowledge, perspective and tools that you got from the course won't pay for the course, email us within 30 days of taking the course and we'll refund your money.
We are your instructors, Kane Willmott and Jamie Russo. Together, we will get you prepared to confidently match your client to flex office space and get paid well to do it.
Kane: I started my career as an office leasing agent in Toronto in 1998. In 2012, I co-founded iQ Offices, growing from a one-location coworking operator to a multi-location portfolio across Canada.
I've been there; I know what it feels like to compete in a crowded brokerage industry, fighting to carve out a book in the face of established relationships and a customer base that gets cold-called daily.
I was driven to create this course because I know that coworking is a massive, untapped opportunity for brokers. For many, your clients are getting educated on flex/coworking faster than you are. They will seek out brokers that understand ALL of their options and are equipped to add value by providing a holistic solution.
I want to arm you with tools that will resonate with your customer, showing them that you can go deeper with in-depth knowledge to provide solutions beyond a traditional lease.
It is time to take advantage of a global shift, lead the discussions and win mandates as small businesses and enterprise clients choose coworking as part of their real estate strategy.
- Kane Willmott
Jamie: I am the CEO of Everything Coworking. We help coworking space operators start and run profitable coworking spaces through our two signature programs, The Coworking Startup School and Community Manager University.
I am passionate about advancing both the coworking/flex office industry, so when Kane suggested that we help brokers better understand how to know when their clients are a fit for flex, what their role looks like in the match-making process AND how to get paid for their value, I was all in.
We designed this course to get you the context, perspective and tools you need to start generating a revenue stream from referring your clients to coworking spaces.
- Jamie Russo
Frequently Asked Questions
Are the clients I'm trying to win really going to consider a coworking space as part of their office solution?
I don’t work with small companies, I focus on larger organizations that want a traditional lease. Why would understanding coworking help me?
Is it true that you get less space with coworking?
I'm afraid that I'll introduce a client to a coworking space and they'll cut me out of the deal.
I don't understand how coworking spaces pay brokers. Will this help?
It's a waste of my time to take leads to coworking spaces because I get paid a lot more on a traditional lease deal. Can you convince me otherwise?
Isn't coworking expensive?
I can offer lots of value to my clients by sourcing and securing a traditional lease. If they want coworking, can’t they just do it themselves online?
Enroll in:
Flex Office Academy
- For Brokers
Starts May 3rd 2022
00
DAYS
00
HOURS
00
MINS
00
SECS
Still thinking about it?
Flex Office Academy - For Brokers is for you if you are...
- Looking for a competitive advantage to help you win more clients in a commercial office market that is questioning traditional long-term lease commitments.
- Interested in better serving your clients by understanding how to translate client needs into a hybrid of traditional lease and coworking/flex.
- Interested in demonstrating your commitment to professional development by getting a certificate on how the coworking/flex works and how to integrate it into solutions for your clients.
- Your clients are trying to figure out their next move and are looking to you for guidance on how to make their best real estate decisions.
- Your deal flow on traditional leases is declining and you need access to transactions.
