Commercial Office Brokers:
Win mandates with a holistic solution which includes coworking...
...Understand how to educate your clients and build a presentation that will blow them away...
...And achieve a certification that sets you apart from your competition.
Learn how to get meetings with a differentiated sales pitch.
Deliver sophisticated solutions that look beyond the traditional lease.
Close transactions fast, get paid and cultivate a long-term strategic relationship with your clients.
By the end of this program,
you will...
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Understand how you can get paid to put your clients into coworking/flex office.
You'll get case studies and a calculator to demonstrate how putting your clients into flex space will help you meet your income goals. -
Be positioned to serve your clients in a way that few others in your market are able.
You'll be able to run scenarios for your clients to illustrate the workplace options for their teams. -
Know how to find and evaluate potential coworking space solutions for your clients.
You'll have a clear understanding of your local boutique brands, as well as national players that might be a fit for our clients' distributed team. -
Be able to coach your client through the process of evaluating traditional and flex office options.
You'll be well-versed in the various types of options each provider offers, how to compare the benefits of the offers as well as the cost to help your client make the right choice. -
Serve as a forward-thinking expert in a crowded market.
Deeply understanding flex options for your clients and being able to serve as their guide will help you to build a local reputation and you'll reap the rewards of that effort.
Enroll in Coworking & Flex Office for Brokers:
What’s Inside This Course:
Module 1
The Increasing Demand for Flex and How it Will Impact Your Career
COVID-19 has rapidly accelerated the demand for creative real estate strategies. Small businesses and enterprise customers alike are completely revisiting their real estate strategies. Equip yourself to be their guide of choice as they navigate their options.
Module Highlights:
First things first: We’ll give you an overview of the flex office market and get right into how you can get paid well when you place your clients into flex/coworking. You’ll learn:
- The growth of flex/coworking over the last ten years.
- What factors have accelerated the growth due to COVID-19.
- Why your clients want to use flex and want you engaged in the process.
- Case studies on your role in your client’s process and how to get paid in line with a traditional lease.
Module 2
A Deep Dive Into the Products & Players in Flex Office/Coworking
The coworking model is fairly straightforward, but there is a typical mix of “product offerings” with some lingo that you’ll want to understand in order to make recommendations to your clients. Let’s break it down.
Module Highlights:
Here we dive into the types of flex/coworking offerings and then within coworking, the typical membership options. We’re also going to get you up to speed on the national players and how to evaluate your local options. By the end of this module you’ll understand:
- The types of flex options that might be a fit for your client: Short-term “flex” space, spec suites and serviced coworking spaces.
- The benefits and tradeoffs of each option so that you can match a client’s desires to the best solution.
- The international, national and local players - their geographic footprint, their culture, and how they work with brokers.
Module 3
How to place clients into coworking spaces and get paid.
You want to help your clients find the best solution and you need to get paid for your work. We'll walk you through how to integrate coworking/flex into your consultative selling process and show you how to get paid (and how much!).
Module Highlights:
Let's get into the details of how to match your client's needs with flex/coworking options and get paid (fast). We'll cover:
- How to assess your client's needs and recognize opportunities to accommodate a distributed workforce.
- How to convert a traditional office mandate to a coworking mandate, how to calculate space utilization and occupancy cost.
- How to manage the coworking transaction process; working with the operator, understanding the license agreement and industry-standard commission structures.
- How to sell including: How to win on a cold call with a script that doesn't suck, how to create. a killer presentation, how to create a tour package that tells the whole story, and more.
When you enroll
you’ll get:
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Three modules with video, slides, reference guides and calculators
Three modules that will help you understand how flex offerings work, when they're a fit for your client, and how you get paid for bringing operators deals.
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Access to an important source of revenue that others may struggle to tap into
When you've completed this course, you will be able to confidently coach your clients on flex options and work with operators to complete transactions. This is powerful as the demand for flexible workspace continues to grow. You will easily stand out from brokers in your market that disregard the opportunity or don't put the work in to deeply understand it. -
Live Q&A calls for each module to dive into the specifics of your unique situation
Got questions about your specific goals and situation? We will do our best to support you during live Q&A calls (Zoom).
Hi I'm Kane. Together, we will get you prepared to confidently match your client to flex office space and get paid well to do it.
I am driven to create this course because coworking is a massive untapped opportunity for brokers. Your clients are getting educated on flex faster than you are. They will start seeking brokers that understand ALL of their options and how to help them navigate their options and make the right choices.
You can get paid very well for being the resources in your market that can confidently help. your clients consider all of their options.
I am working with Jamie Russo to create this course to help coworking space operators and landlords like you determine whether or not a creative deal structure such as a management agreement, is for you...and if it is, how to negotiate one that works for you and your future partner.
We believe in the future of coworking and flexible work. We want to help you be a part of the deals that are getting done as small businesses and enterprise clients choose flex as part of their real estate strategy.
Kane Willmott
I'm Jamie Russo, the CEO of Everything Coworking. We help coworking space operators start and run profitable coworking spaces through our two signature programs, The Coworking Startup School and Community Manager University.
I am passionate about advancing both the coworking/flex office industry, so when Kane suggested that we help brokers better understand how to know when their clients are a fit for flex, what their role looks like in the match-making process AND how to get paid for their value, I was all in.
Kane has a deep background in both brokerage and coworking.
He understands the operator perspective, the end-user perspective AND the broker. Best of all, he wants you to feel confident identifying when flex is a fit, having the tools to translate your clients' needs into flex, and getting paid to do so.
Jamie Russo, CEO Everything Coworking
Frequently Asked Questions
Is it true that you get less space with coworking?
I'm afraid that I'll introduce a client to a coworking space and they'll cut me out of the deal.
I don't understand how coworking spaces pay brokers. Will this help?
It's a waste of my time to take leads to coworking spaces because I get paid a lot more on a traditional lease deal. Can you convince me otherwise?
Are my clients really going to consider a coworking space as part of their office solution?
TBD
Enroll in the Course Today
Still thinking about it?
Coworking & Flex Office Deals for Brokers is for you if you are:
- Looking for a competitive advantage in a commercial office market that is questioning traditional long-term lease commitments.
- Interested in better serving your clients by better understanding how to translate client needs into a hybrid of traditional lease and coworking/flex.
- Interested in demonstrating your commitment to professional development by getting certified on how the coworking/flex office works and how to integrate it into solutions for your clients.
- Your clients are trying to figure out their next move and are looking to you for guidance on how to make their best real estate decisions.
- Your deal flow on traditional leases is declining and you need access to transactions.
